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What is Branding?
How Brand Design plays a role in strategic marketing?
The Psychology of Brand Personality
Branding is when customers know something by the company name, not by the product. Branding affects how a customer feels about your brand. That is why branding is a process of creating a strong and positive perception of the company. Branding concerns itself with font’s colours and design. As a result, many companies focus on this parameter.
Branding is when customers know something by the company name, not by the product. Branding affects how a customer feels about your brand. That is why branding is a process of creating a strong and positive perception of the company. Branding concerns itself with font’s colours and design. As a result, many companies focus on this parameter.
- Research
- Strategy
- Design
- Touchpoints
- Assets
- Research
- Brand Audit
- Business Objectives
- Stakeholders Analysis
- Market Analysis
- Brand Strategy Analysis
- Refining the focus
- Brand Promise
- Positioning Strategy
- Brand Belief
- Logotype + tagline
- Colour
- Typography
- Rules
- Trial application
- Stationery Digital
- Collateral
- Merchandise
- Signage
- Uniforms
- Environments
- Advertising
- Managing the asset
- Changing brand identity
- Launching brand identity
- Communicating brand identity
Brand personality is the collection of emotional, intellectual, and behavior patterns unique to a brand and consistent over time.
Let us take one example of Brand Personality and get the idea about how one can make a brand and impact on people’s thoughts.

First, their brand philosophy has always been ‘Think Different. In addition, the act of thinking differently represents; smart, innovative, clever, and creativity. One example is when all the personal computers or laptops were grey and dull; they came out with colourful iMac
THINK DIFFERENT
From Strategy to Execution
- Product Design
- Interface Design
- Interior Design
- Exterior Design
- Advertising
- Management
- Staff
- Customers
- Return on Investment