Branding
Nowadays, in this fascinating era, people are always looking for anything by their brand and therefore, companies take advantage to build emperors. So now, understand the core of the branding.

Let us get started!

What is Branding?

How Brand Design plays a role in strategic marketing?

The Psychology of Brand Personality

What is Branding?

Branding is when customers know something by the company name, not by the product. Branding affects how a customer feels about your brand. That is why branding is a process of creating a strong and positive perception of the company.  Branding concerns itself with font’s colours and design. As a result, many companies focus on this parameter.

What is Branding?

Branding is when customers know something by the company name, not by the product. Branding affects how a customer feels about your brand. That is why branding is a process of creating a strong and positive perception of the company.  Branding concerns itself with font’s colours and design. As a result, many companies focus on this parameter.

How Brand Design plays a role in strategic marketing?

  1.   Research 
  2.   Strategy
  3.   Design
  4.   Touchpoints
  5.   Assets
  1.   Research
  2. Brand Audit
  3. Business Objectives
  4. Stakeholders Analysis
  5. Market Analysis
  6. Brand Strategy Analysis
 2. Strategy

  1. Refining the focus
  2. Brand Promise
  3. Positioning Strategy
  4. Brand Belief
3. Research

  1. Logotype + tagline
  2. Colour
  3. Typography
  4. Rules
  5. Trial application
4. Touchpoints

  1. Stationery Digital
  2. Collateral
  3. Merchandise
  4. Signage
  5. Uniforms
  6. Environments
  7. Advertising
5. Assets

  1. Managing the asset
  2. Changing brand identity
  3. Launching brand identity
  4. Communicating brand identity
The Psychology of Brand Personality

Brand personality is the collection of emotional, intellectual, and behavior patterns unique to a brand and consistent over time.

Let us take one example of Brand Personality and get the idea about how one can make a brand and impact on people’s thoughts.

New-Apple-Products-Worth-Looking-Forward-to-in-2020
As Apple became the first $1 trillion public U.S. Company. 

First, their brand philosophy has always been ‘Think Different. In addition, the act of thinking differently represents; smart, innovative, clever, and creativity. One example is when all the personal computers or laptops were grey and dull; they came out with colourful iMac

 

THINK DIFFERENT

From Strategy to Execution

  1.   Product Design
  2.   Interface Design
  3.   Interior Design
  4.   Exterior Design
  5.   Advertising
  6.   Management
  7.   Staff
  8.   Customers
  9.   Return on Investment
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